How much thought have you given to using the right colors for your listings? For years, psychological research has been offering insights into how the brain reacts to color choices. Such research is often used in making products more desirable to buyers.
Can these same studies be applied to motivating such big purchases as a home? It’s a leap, but at a subconscious level, certain colors on walls may evoke buyers who enter a home to feel more welcome or even warmer. The latter could be particularly nice for rooms in chilly areas of the home.
Journal Science has made mention of how the color red seems to improve attention to detail. The researchers speculated that we’re taught at an early age that red means danger so red might slow us down and prompt us to zoom in on the details. Perhaps, then, that would make red a good choice for surrounding a fireplace or for bringing out other key elements in your listing?
According to The Rohm and Haas Paint Quality Institute and Architects Design Group, research has revealed some of the color commonalities in the following table.
| Color | Observed Reactions | Best For |
| Red | Increases energy and heart rate, creates excitement and stimulates the appetite. | Dining rooms |
| Orange | Adds comfort, warmth, and cheerfulness and too much can bring about feelings of cautiousness. | Living rooms and family rooms |
| Yellow | Brightens mood and promotes welcoming and joyful feelings; increases positive thinking. | Poorly lit foyers and dark hallways; buttery shades of yellow for living rooms |
| Green | Most restful color. Reduces nervous system activity and muscular tension, calms and relaxes, offers reminders of nature. | Living rooms (light greens); accent for kitchens and dining rooms (midtones). |
| Blue | Promotes feelings of calmness, security, tranquility, and cleanliness; lowers blood pressure, cools a room, and serves as an appetite suppressant. | Bedrooms or any restful, peaceful area in a home. |
| Purple | Boosts creativity, imagination, and meditation, but can have unpleasant subconscious responses. Many adults dislike purple walls, particularly lighter shades of purple that are perceived as more youthful. | Children’s bedrooms and play areas. |
So, do you think the above findings have any merit? Please leave your thoughts in the comments below. And if you have any questions about selling or buying a home in metro Albuquerque, be sure to contact me today!
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